If you own a spa, you probably already have a pretty good idea of how important it is to retain customers. People come to a spa to relax, avail some nice services, and feel good about themselves. As a spa owner, it is your responsibility to make sure that your customers feel good every time they leave your spa. And how do you do that?
Through a range of new services of course! People tend to get sick of getting the same basic treatments over and over. Try offering new ranges of facials, massages, skin treatments, and more to keep customers coming back. And if you’re wondering how to promote each new service you get, here are a few ideas:
1. Create custom spa brochures
Sometimes, the most classic techniques are the ones you need to reach out for first. In this case, there’s very little that can go wrong with a good ol’ brochure. They’re a fabulous option when you need to visibly promote your services and make them accessible to your customers.
You can create your own custom spa brochure using online tools like PosterMyWall, and print them out to place at different locations in your spa. Make sure to make your brochure engaging as well as informative. Talk about your new services, how beneficial they are, and how customers can avail them. You can even add a little incentive by letting customers know they can get 10% off if they bring the brochure back with them next time.
Once your brochure is ready, print it out and place it at your front desk. This way, when customers come up to the reception to pay for a service, they can easily see what else you have to offer and choose from there.
2. Collaborate with micro-influencers
One of the best ways to promote a new spa service is by letting an influencer talk about it. In this day and age, everyone has an influencer they follow and love. Which is why influencer marketing is one of the best ways to promote your spa services.
Reach out to local micro influencers in the area and invite them to your spa for a free service in exchange for a review. Make sure the influencers you’re inviting are related to the industry you’re in as well. You can reach out to beauty influencers, fashion influencers, or even makeup artists. But don’t find someone that has an audience with no interest in spa services.
Provide your influencers with free services and a fun day at the spa and ask them to record it on social media for their followers. Have them make live reels and stories while tagging your spa in the process.
3. Promote your services on social media
When you’re marketing a new service in this day and age, you can’t forget about the power of social media. Everyone spends their free time scrolling on Facebook, Instagram, and TikTok these days, which is why it’s essential for you to be visible on these platforms as well.
Plan out a fabulous social media marketing strategy for your spa services, and post about each one in unique ways on your social media platforms. You can go about this in a bunch of different ways to stand out to your audience. Here are some ideas to get you started:
- Create Instagram stories for your newest services and showcase all the fabulous products you use.
- Post discounts and promotional offers on each new service every week to get more traffic.
- Make videos of regular customers getting a treatment and post their views on the experience (with their consent, of course!).
This way, you’ll be marketing your new spa services in a variety of different and unique ways that are sure to get your followers’ attention.
Everyone loves a good spa day. Spas are relaxing, comforting, and make you feel good about yourself. But when you’re a spa owner looking to bring in new customers and keep older ones coming back, you need to think outside the box and come up with new ways to catch their attention. These spa marketing strategies will help you promote your new range of spa services efficiently so that your customers keep coming back.